National Authenticity Day

The goal of this project was to design a website that felt justas unapologetic as the message. Bright colors, confident language, and playful visual elements were used to create a site that immediately signals: this is not business as usual.

The experience needed to educate, inspire participation, and feel like a movement—not a corporate initiative or awareness campaign.

  • The website was designed to feel energetic, optimistic, and impossible to ignore. We leaned into bold color blocking, oversized sections, and high-contrast layouts to reflect the spirit of authenticity-confident, expressive, and human.

    Clear calls to action guide visitors through learning about the day, sharing their stories, and participating in nominations, while the visual rhythm keeps the experience engaging and fun. The result is a site that doesn’t just explain National Authenticity Day, it invites people to be part of it.

  • National Authenticity Day needed a visual identity that felt confident, joyful, and a little disruptive—in the best way.

    The branding leans into bold color, playful shapes, and high-energy typography to reflect the spirit of authenticity as something celebratory, not serious or self-important. The goal was to create a look that feels instantly recognizable and shareable, whether someone encounters it on the website, social media, or promotional materials.

Webpage promoting National Authenticity Day, featuring sections on rules of authenticity, spreading authenticity story, encouraging nominations, honoring Erin, and pandemic impact, with images of diverse people and colorful design elements.