Modern Mama
Modern Mama was created to support moms who want to start freelancing businesses—but feel overwhelmed, unsure, or underprepared to take the first step.
The goal of this project was to design a website that immediately felt encouraging and attainable. The site needed to speak directly to moms balancing family life while positioning freelancing as something realistic, supported, and within reach—not intimidating or overly complex.
The experience focuses on clarity, confidence, and removing friction, helping visitors feel like they’ve finally found a starting point that makes sense.
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The website was designed to feel easy to move through and unintimidating from the very first scroll. Clean sections, clear visual hierarchy, and plenty of breathing room help visitors stay oriented and focused without feeling overwhelmed.
The layout guides users naturally through the experience, while the overall design stays modern, polished, and approachable. Everything was built to support busy moms so the site feels supportive, not stressful, and confident without trying too hard.
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The Modern Mama brand was designed to feel warm, modern, and confidence-boosting without leaning into clichés. Soft neutrals paired with gentle pops of color create a sense of calm and reassurance, while friendly typography keeps the tone approachable and human.
The visual direction reinforces the idea that starting a business doesn’t require perfection-just the right foundation and support. Every branding decision was made to help moms feel capable, seen, and supported from the very first interaction.
